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Customer to Customer marketing has become more popular recently with the advent of the internet.
Companies such as Craigslist, e Bay, and other classified and auction based sites have allowed for greater interaction between consumers, facilitating the Customer to Customer model.
Furthermore, as it becomes more economical for individuals to network on the internet via social websites and individual content creation, this marketing model has been greatly leveraged by businesses and individuals alike.
A traditional credit card is not required to use this site because Pay Pal can be linked directly to you bank account. As such, the products and services bought and sold are usually varied in type and have a short development and sale cycle.
From Government to Business (G2B), Business to Business (B2B), Business to Consumer (B2C), to Customer to Customer (C2C).
While many companies usually operate in one or more of these areas, Customer to Customer businesses operate only within that specific area.
The most successful current form of auctions is based on the internet, such as e Bay.
Most C2C websites, such as e Bay, have both streamlined and globalized traditional person-to-person trading, which was usually conducted through such forms as garage sales, collectibles shows, flea markets and more, with their web interface.